Contabilidad y Auditoría

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    El plan estratégico y la producción de la Curtiduría Ortiz Cía. Ltda.
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera Contabilidad y Auditoría, 2016-06) Balladares Hidalgo, Rubén Mauricio; DT - Naranjo Santamaría, Joselito Ricardo
    The research project is the fundamental purpose of answer to problem found, which is: The absence of the strategic plan in Curtiduría Ortiz Cía. Ltda., one of the key factors that affect production, since, without having a strategic plan, has significantly affected the production; in addition to the optimization of resources available to the company. The importance of research is that the organization has a tool that allows you to increase production and improve the optimization of production resources, which also aim of this project is to generate profitability mayor tannery for Curtiduría Ortiz Cía. Ltda. The contribution of this research project is a queue faire la entity meets its business goals and objectives one through a planning appropriate since the existence of a strategic plan will help the management optimize resources planning production.