Contabilidad y Auditoría

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Author: search.filters.author.Araujo Villarruel, Vanessa ElizabethSubject: search.filters.subject.FIJACIÓN DE PRECIOS

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    La fluctuación de precios y su relación con el flujo turístico del sector hotelero del cantón Baños.
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera de Economía., 2014-05) Araujo Villarruel, Vanessa Elizabeth; DT - Mantilla Falcon, Luis Marcelo
    Thisresearch aims todevelop aTourism PromotionPlanin low season for Cantón Baños,as an alternative solutionto thefluctuationof prices andtheir relationshipwith the touristflowthe hotel industry.Which shows thatthe lack of knowledgeand information aboutprices,has led toa decrease intourist flow, the main engine of the economyof the count.Itthenproposes aPlanof Tourismforoff-season,the same astheyaresequentiallyplannedto achieve the goalof increasingtourist flowto drivethe culture ofresponsible and sustainable tourismthroughactivitiessuch as:improving the servicesoffered by eachtouristoperators,tourism-trainingservers,and finallycontrol programspromoting tourismboth nationally andinternationally.Sothus, havean exemplarytourist town.