Ciencias Humanas y de la Educación
URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/408
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Item type:Ítem, El perfil del visitante y celebración popular: caso de estudio feria de finados en el cantón Ambato(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación-Carrera de Turismo, 2025-12-15) ;Carrasco Romero Mario Sebastian ;Torres Lescano Jéssica PamelaUniversidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación-Carrera de TurismoThe Day of the Dead fair in the Shuyurco area symbolizes an echo of the rich cultural traditions that seek to preserve the history of local artisans; however, these traditions have not been taken into account during the fair's development. The objective of this research was to explore the visitor profile and its correlation with the popular celebration through a case study of the Day of the Dead fair in the Ambato canton. Its importance lies in analyzing the visitor profile from a broad perspective, relating it to the popular celebration. The methodology was mixed: a quantitative approach was applied to the visitor profile, and a qualitative approach to the popular celebration. For the independent variable, surveys were conducted with visitors, while for the dependent variable, interviews were conducted with historical researchers. The results indicated that the visitor profile is essential for guiding this celebration according to their needs, but it requires proper management. It was evident that the traditions that gave rise to the fair have been displaced by the commercialization of manufactured products, which is a concern for local stakeholders. It was concluded that, during the fair's development, the traditional character and generational transmission of this celebration are lost. Finally, it was proposed to develop a comprehensive plan for the cultural, tourist and organizational revitalization of the popular celebration, based on the identified visitor profile, for the case study Feria de Finados in Shuyurco, rescuing ancestral traditions and promoting an orderly use of space based on the analysis of the visitor profile.Item type:Ítem, La identidad cultural y la actividad turística; caso de estudio: fiesta de los caporales, parroquia Angamarca(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) ;López Cordones Ruth Nayeli ;Viteri Toro María FernandaUniversidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThis research, entitled "Cultural Identity and Tourism; Case Study: Caporales Festival, Angamarca Parish," was developed with the objective of investigating the relationship between the cultural identity of the Caporales Festival of Angamarca and tourism activity. The importance of this research lies in the valorization of the living traditions of the Caporales Festival as an expression of cultural identity and its potential as a tourist attraction. This celebration is characterized by the presence of symbolic figures such as the Recuante, the Doña, the Caporal, the Capitana, the Chinas, the Guaricha, the Yumbos, and the Payaso, whose representations embody collective memory, the feminine role, popular spirituality, and the ancestral work of the community. The methodology applied was qualitative, using instruments such as index cards and observation, where we conducted semi-structured interviews with local stakeholders and observations. As a result, it was evident that despite limited promotion and a lack of tourism planning, the cultural event of the Caporales festival generates interest in tourists and strengthens cultural pride among residents, highlighting the authenticity, identity, and symbolic richness of each festive figure. In conclusion, well-planned tourism activities within the parish are an effective strategy for boosting community tourism and enhancing cultural identity, provided that tourism services are well planned and implemented.Item type:Ítem, Las manifestaciones culturales y el turismo vivencial en el centro cultural tsáchila Mushily(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-01-20) ;Yancha Andi Joel Marcelo ;Viteri Toro Maria FernandaUniversidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThe Mushily tourist center offers an immersive experience through experiential tourism, being cultural manifestations part of the key elements for a tourism that is aware of the importance of safeguarding the tangible and intangible heritage and a harmonious coexistence between tourists and the host community. The research was based on the principles of moral economy, a theory that allows analyzing social phenomena from a focus on the impacts on its main actors; having as objective the analysis of the cultural manifestations that are part of the experience of experiential tourism offered in the Mushily tourist center. With a qualitative approach, the data were collected through direct observation and the approach to members of the community who are related to the tourist activities developed, using instruments that allow recording relevant characteristics; registration log of the Experiential Tourism phenomenon and INPC's heritage registration forms. The results obtained reflect that the offer of this center is based on activities that reflect its identity and at the same time help to safeguard its culture, creating high impact experiences. We conclude by highlighting the importance of generating tourist services aimed at educating tourists, given that cultural manifestations play a fundamental role in experiential experiences and without reaching the folklorization of the culture exposed to the tourist phenomenon.Item type:Ítem, La práctica tradicional (colada morada y guaguas de pan) en las manifestaciones culturales en niños de educación inicial(Carrera de Educación Inicial, 2024-01-01) ;Cabrera Montenegro, Jessica AlejandraAndrade Zurita, Sylvia JeannetteRescatar tradiciones tienen gran significado histórico y un simbolismo profundo para las familias ecuatorianas por lo que la presente investigación presentada plantea el tema “La práctica tradicional (colada morada y guaguas de pan) en las manifestaciones culturales en niños de Educación Inicial” y tiene como objetivo general analizar la práctica tradicional (colada morada y guaguas de pan) en las manifestaciones culturales en niños de Educación Inicial, de la Unidad Educativa “Carmen Barona”, permitiendo de esta manera el desarrollo de la revisión bibliográfica a través de diversas fuentes confiables que ayudó a explicar el marco teórico dando como cumplimiento al primer objetivo específico. La metodología de la investigación se desarrolló dentro de un paradigma crítico-propositivo, con un enfoque etnográfico y cualitativo, un alcance descriptivo y una de tipo bibliográfica. Las técnicas utilizadas para la recolección de datos fueron la observación y la entrevista con sus respectivos instrumentos como la ficha de observación y el guion de entrevista, mismos que fueron validados y aprobados por expertos, se aplicó a 2 docentes y 26 niños del nivel inicial II de la institución. Se concluye que la práctica tradicional de la colada morada y guaguas de pan favorece a las manifestaciones culturales, ya que permite que los niños en el aula de clases logren rescatar ésta práctica tradicional permitiendo que aprendan y conozcan más sobre esta bebida ancestral a través de cuentos, poesías, manualidades, entre otros.
