Posgrados Diseño y Arquitectura

URI permanente para esta comunidadhttps://repositorio.uta.edu.ec/handle/123456789/44279

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20181

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Autor/a: search.filters.author.Solís Sánchez, Sandra JacquelineTema: search.filters.subject.INNOVACIÓN

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    Item type:Ítem,
    El discurso local como alternativa del diseño de bolsos con suprareciclaje
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-12)
    Solís Sánchez, Sandra Jacqueline
    ;
    Santamaría Aguirre, Jorge Luis
    The cultural and creative industries are the new models of management in other parts of the world, and these are its most important characteristics. In the present study, the characteristic factors of the local discourse are proposed as an alternative for the design of purses with up-cycling, analyzing the province of Tungurahua. The research is qualitative/quantitative and descriptive. Hermeneutics and phenomenology help the interpretation of the different authors to complement the study. This approach determines the relationship between the two variables, through the use of interviews with experts in the Province, and the qualitative analysis of cases applied in other parts of the world. In the quantitative aspect, the inventory of natural and cultural attractions of the Province was used. In addition, it was concluded that it was feasible to develop the products where the culture of the culture is shown and, the material of the results is used, the step is taken to the proposal that presents an operational model of cultural products based on up-cycling. Case design of bags. Strategic alliances are analyzed and strategies for the 4P are implemented, the I+D+i+d of the company is analyzed and the productive system of this clothing solution is established. This study aims to be an interesting contribution to the creative economy of the region in the development of handbags, the citizenship can be made aware of the importance of the reuse of residual materials, as well as the cultural identity that the Tungurahua Province.