Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Modas

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    Indumentaria sustentable: Una moda de consumo pasajera o una estrategia de marketing
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-06) Moreno Ayala., Verónica Estefanía; Ponce Pérez, Celinda Annabella
    The purpose of this research is to discover the root of the consumption of fashion in modern societies, and also to study the impact caused by fast fashion in a social, economic and environmental contexts. This research defines social and consumer behavior in later decades, to see the evolution of fast fashion where new complex positions have emerged as a result of individualism and multiculturalism. Fashion has been defined as a hybrid industry between production and consumption with economic, environmental and above all cultural transcendence. The emergence of capitalism has developed a greater benefit for the manufacturers of the textile sector too. The history of fashion in recent years has transformed humanity into a shameful and unscrupulous society against cultures and ecology; transmuted to a society dependent on production. This research aims to define fashion not only as a complex product between time and space but as an industry of cultural and social behavior. The aim is to establish what defined fast fashion? society, economy, manufacturer or consumer. Who are the protagonists?, what is the function? and what socio-cultural and environmental consequences were given as a result of their evolution. It will begin with a dissertation on: the consumer society and the root of the consumption of fashion in modern societies, in sociological terms to then analyze the situation of the production and creation of sustainable fashion in Quito, Ecuador. The final product of the research will result in a blueprint, in terms of sustainable, technological, informative and inclusive development on the first network of stakeholders to advance the textile industry and the sustainable fashion. Basically the research seeks to offer a broad perspective of the sociology of fashion to understand an industry of culture and the complex socio-economic processes.