Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Modas

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    Gestión de colecciones de moda para optimizar la cadena de valor productiva en la industria de la confección de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-05) Sánchez Sailema, Erika Catalina; Ramírez Bonilla, Nancy Raquel
    The present investigation has like objective analyze the management of collections of fashion to optimize the chain of productive value in the companies of confection of the city of Ambato, has found like problematic the inadequate planning productive in the industries of this sector, the study is qualitative, bibliographic, field, descriptive and correlational, an interview was applied to 10 designers and 10 managers through a questionnaire, the following results were obtained: the designers have knowledge of the subject, are pending of the latest fashion trends , but they do not apply, as most of them are microenterprises and small businesses, half of them do not have an organized structure for new alternatives in production waste optimization, cost reduction and purchase of necessary raw material. The productive value chain is characterized by having links of study, being important within the company, for that reason the technology in the area of design as the control systems keep track of the raw material and sales, which allows to be efficient in the proposals of fashion collections with times and costs, reaching new alternatives in an adequate planning of a fashion collections management.