Diseño de modas

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    Factores políticos, económicos, sociales y tecnológicos y la indumentaria en las empresas de confección textil de Cámara de Industrias de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-04) Cuchiparte Toaquiza, Luz Blanca; Guamán Llamuca, Carlos Alberto
    This thesis has as a goal the study of the ECONOMIC SOCIAL TECHNOLOGICAL POLICY factors that they take influence in the production and design of the clothes in the “Cámara de Indsutrias de Tungurahua”, focusing principally to determine which is the structure of the current ECONOMIC SOCIAL TECHNOLOGICAL POLICY factors of the fashion making industry have the most repercussions in the design in the textile cluster of Tungurahua. Based on this, a field and bibliographic study was carried out, evaluating the information qualitatively, information that greatly helped the direction of the research, Giving as a result, that one of the most relevant factors for the inclusion of design in clothing is the social factor, because the client behavior is that decides if the designed product is commercial or not, being one of the ways to know the behavior of the consumer, the study of the macro tendencies and the launching of the same for a market that fits the consumption required. The growth of companies individually is in a certain way viable at the same time that fashion designers are facing a work environment in which it has to be a social entity being at the same level of change and progress in our political, economic, social, and technological environment, because on base on this, we draw designs with the purpose to sell its plenty. As designers, we find ourselves in a paradigm between the national market and the macro trends in which we are governed to create a fashion collection that in the process of creating it is fundamental to the management of fashion trends platforms, because of that it results in the management of trends that are launched annually by platforms such as ISCIS and WGSN.