Browsing by Author "Zambrano Jiménez, Byron Fernando"

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    Los principios de la atracción humana y su aplicación en la neuropublicidad
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2017-07) Zambrano Jiménez, Byron Fernando; Ruiz Pérez, Christian Gabriel
    This present project develop with the objetive of understanding the functioning of the human mind, based on the principles of attraction that govern the decisions of every human, because the result about this studies say the brain is the result of thousands centuries of evolution, therefore consumption habits, searching for a potential partner and all decisions in general will be strongly influenced by its more instinctive biology. Furthermore, the present work is focused on studying the most important aspects about neuromarketing being that nowadays huge brands, among them, “Colgate Palmolive”, “Nestle”, “Nike”, “CocaCola”, “Pepsi” and enterprises like “Neuro Insight” in Australia, “Sand researchers” in Texas, “Biialab” in the United States, “Handsearch” in Perú or “Mindadvisors” in Ecuador have appointed, through new advances in neurosciences, decodification human being's behavior to implement its results to advertising strategies. That's why understanding the principles of human attraction will help to identify the way in which everybody is vulnerable to certain scenarios, that everyone act in a subconscious and authomatic way when it comes to purchasing decisions; and that within neuroadvertising these concepts turn of vital importance for the Publicitary Graphic Design professional, becoming a competitive advantage within the current market to understand the consumer's mind with more criterion, and at the same time, it will benefit the population in general since they will undersand themselves as consumers to choose with more wisdom products and services in benefit of their own development.