Browsing by Author "Viscarra Bonilla, Washington Carlos"

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    Creación de un nuevo producto de semilla de papa certificada para la empresa ECUAQUIMICA C.A
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-08) Viscarra Bonilla, Washington Carlos; Guerrero Garcés, Luis Leonardo
    ECUAQUIMICA, is a company dedicated to the manufacture and commercialization of products, agroindustrial, pharmaceutical - consumer, and animal health, an Integrated Management System (GIS) has been implemented, which guarantees the correct execution of all the activities of the Company, from the quality of the product and the increase of the satisfaction to the client, to the execution and the sustentation of the procedures focused on the prevention of the environmental contamination, as well as the reduction of the risks of security and the occupational health. The reason that originated the project of entrepreneurship thanks to the need that companies have to diversify their product portfolios, or improve the current ones so that in this way the customer can meet new needs. The study aims to determine the acceptance of a kit consisting of certified potato seeds, fertilizers and inputs needed to optimize crop outcomes. It is evident that the potato is one of the products that are consumed at the national level, so that the demand of the product offered by the company ECUAQUIMICA, accepts a high acceptance, as long as each of the processes is carried out, and that is The practice gave positive results. The proposal consists in the creation of a kit consisting of certified potato seeds, fertilizers and inputs that potentiate the yield and quality of the crops, allowing a healthier production, and improving the profitability of the crop.