Browsing by Author "Villacrés Escalante, Luis Leonidas"

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    Producción ecológica de lechugas (Lactuca sativa) hidropónicas a través de reciclaje de plásticos en la ciudad de Ambato provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-04) Villacrés Escalante, Luis Leonidas; Llamuca Pérez, Silvia Lorena
    The company "ECOHIDROPLANTS" aims to create a venture to produce and market hydroponic lettuce using recyclable materials as a contribution to the environment and at the same time thinking about society, since our product is given through the use of water and nutrients, replacing the Soil that contains pests and is subject to threats that contaminate food and thus cause stomach diseases. It is for this reason that the present project of undertaking will follow a series of steps and studies; Based on market, technical, administrative and financial aspects that will allow investigating the needs of the environment and thus creating a good or servicing that satisfies the same. The results achieved in which our target audience participated through the surveys will serve as primary data to carry out this sequence of studies that will allow us to investigate the need of the population and thus create a quality product that meets the needs of our consumers . Thus the proposal resulting from the study of the project of entrepreneurship, directed me to investigate the need and thus produce and commercialize hydroponic lettuces that improve the population's nutrition and therefore health, avoiding stomach diseases that cause the death of people.