Browsing by Author "Villacís Bombón, Diana Vanessa"

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    El marketing ambiental como herramienta en la oferta de productos de la empresa FACALVBI
    (Universidad Técnica de Ambato, Facultad de Ciencias Administrativas, Marketing y Gestión de Negocios, 2016-03) Villacís Bombón, Diana Vanessa; Castro Analuiza, Juan Carlos
    The company Footwear FACALVBI is one of the companies highlighted in the footwear industry for quality, comfort and high fashion sense, is a company that has spent 20 years to market compared with other company is a major competition in the footwear sector in the province of Tungurahua, as designs, manufactures and markets high quality footwear. The product offering of the company are guaranteed because it has an efficient production process, the raw materials used are top quality, has skilled workers to existing processes in the company work and technology that ensures quality and comfort of their products. Given the lack of a department that is responsible for the care of the environment, the researcher saw the need to establish techniques and procedures that optimize resources and time regarding shoemaking, for this reason that this research project is focused on the analysis of environmental marketing and product offering in the company, for which it shall identify and design a production model that allows the company to reduce time and motion in the process of making footwear, thus reducing the waste materials. Based on the results obtained in the application of chips timed at each step of the production process of the footwear company FACALVBI, it is determined that the company does not have a production model that allows reducing time and waste control area footwear production. So the proposal was routed to the design model production line of footwear FACALVBI Company, the same as its main point reducing waste that is oriented to the environment so it optimization of times and movements footwear production area, which will provide better consumer choice. Keywords: Environmental Marketing, Production Chain, Footwear Industry, Times and Movements, Quality, Facalvbi