Browsing by Author "Viera Córdova, Silvana Alexandra"

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    Modelo de Negocios e-business para el sector textil de la Provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2018-11) Viera Córdova, Silvana Alexandra; Caisa Yucailla, Elías David
    Escotex, is a company dedicated to the development of computerized embroidery, founded with the initiative of serving the Ambato citizenship, at the beginning of its activity they had three embroidery machines, currently ESCOTEX, has about seventeen operators, twelve machines, and one hundred and eighty-five clients, it has also undertaken new lines such as the manufacture of children’s clothing and industrial workwear, in order to expand its business and contribute to the productive matrix of the country. It is for this reason that this research has focused on conducting a comprehensive internal and external analysis of the company, in order to establish e-commerce strategies to improve the demand for products and increase sales for the company. The information collection instrument used in the present investigation was the survey applied to 185 clients of the company ESCOTEX that shows the importance of correcting aspects such as advertising and promotion, since these are factors that most consumers consider to be flaws and that they must be improved. The resulting proposal of the investigation allows to identify and design advertising for the company ESCOTEX, by using virtual channels that are aimed at current and potential customers, through the application of electronic commerce generating different activities aimed at positioning the brand in the mind of consumers of the company ESCOTEX.