Browsing by Author "Velásquez Quintanilla, Jennifer Nicole"

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    Divide y vencerás: el discurso del juego del poder presente en el videoclip “Angst” de la banda alemana de metal industrial Rammstein
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-03) Velásquez Quintanilla, Jennifer Nicole; Viteri Torres, Walter Francisco
    Transforming sound flows into true works of visual art is one of the commercial activities complementary to the cultural industries that make up today's society. Video clips or music videos cover a large part of the world consumption through platforms such as YouTube. The present research is born from an idea, "metal as a subgenre of rock, also develops social criticism", so the purpose of the work is to analyze the discourse of power play present in the video clip “Angst” of the German industrial metal band Rammstein. The methodology used is qualitative and bibliographic, making use of the critical discourse analysis proposed by Van Dijk, applied in an analysis matrix with crucial factors for the research. Context, theoretical approach, ideological position and discursive load are some of the variables that allowed the study of the video by planes. The results highlight the importance of the musical production, which, by piercing the veil of entertainment, establishes starting points for the generation of human social criticism from the interpretation, relating the facts of the video with the historical and social context of these times. Technological advances and innovations put in check the new generations where surveillance, overinformation and violence are normalized. In conclusion, interpretation depends on the "truth" of the viewer to establish spaces for criticism and self-reflection. Not every audiovisual product has the capacity to incite the consumer to criticize and relate everything he or she watches to his or her own experiences