Browsing by Author "Silva Romero, José Vicente"

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    La fotografía como herramienta en la promoción de servicios médicos de LUPSI MEDICAL GROUP para consolidar clientes en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2022-09-22) Silva Romero, José Vicente; Álvarez Lizano, Iván Patricio
    In the "LUPSI" Specialty Center of the city of Ambato, an investigation was applied, in which the following intervened: target audience, professionals from the design area and professionals from the medical area, in order to analyze photography as a promotional tool, investigating concepts, statistics and interpretations in this project, results were obtained that allowed establishing parameters to establish a graphic line and rule the use of photography in different media, all this framed in a guide document that helps people in charge of advertising LUPSI, The construction of a style manual is necessary so that a person who does not have knowledge of photography and advertising, recognizes shortcomings in the content that is produced, being able to recognize an example of how said content is applied in this way, it can be coupled to the diffusion of the brand contributing to its positioning in the market.