Browsing by Author "Shambi Cantos, Elena Cristina"

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    Tenía que ser el Chavo del 8, discursos y estigmas sociales en las narrativas de la vecindad
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Shambi Cantos, Elena Cristina; Brito Alvarado, Leonardo Xavier
    The central point of this research is to analyze the television discourse in the media narratives of the comedy show "El Chavo del 8." Five episodes produced by Roberto Gómez Bolaños were selected as the material for analysis: two from the second season of 1973, one from the fourth season of 1975, and the final two episodes from the fifth season of 1978. The objective is to understand how the program evoked numerous emotions and feelings in the television audience through melodramatic elements in its narratives. Additionally, the study examines how the combination of images and linguistic text has a significant impact on the collective social imagination. Furthermore, the research analyzed the language used in the discourses by conducting a lexical survey to determine the quantity of repeated words within the production of the five episodes. This was done to identify the established stigmas surrounding each of the main characters of the program, encompassing behavioral, ideological, physical, and social stereotypes. The research is supported by a bibliographic and theoretical review, drawing from relevant authors in the field to establish argumentative and methodological connections that help comprehend the dynamics constructed through the discourses of the television show.