Browsing by Author "Rosero Cazar, Viviana Daniela"

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    Estrategias de comunicación TTL, para empresas de servicios de capacitación: caso CORFOPYM
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-04) Rosero Cazar, Viviana Daniela; López Gómez, Andrés Francisco
    The company CORFOPYM is an enterprise that is dedicated to offer training courses for anyone who has the interest to increase their knowledge or improve those acquired throughout their life as a student, the academic offer is in several areas depending on the need of the market, and has scope at local and national level. The main reason for the research is because the lack of knowledge of new advertising mechanisms and strategies has meant that the company does not disclose its services to more people and thus has lost market share. In the same way, it aims to find the most appropriate advertising media to promote the company CORFOPYM and turn it into the market leader. The results obtained on the basis of the instrument applied, such as the survey, determined that people are aware of the importance of conducting training courses; however, they do not have the information about companies that offer courses or workshops that allow them to increase or improve their knowledge. It was also observed that the main means of communication to carry out an advertising campaign is the internet, more specifically social networks such as Facebook. As mentioned above, the proposal is to implement TTL strategies, which are the set of strategies in traditional media such as TV, radio, newspapers, among others, and alternative or new media such as the internet, point of sale advertising, Etc., one should only analyze the best option.