Browsing by Author "Rodríguez Sánchez, Irene Liliana"

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Uso del audiovisual para la reducción de las actitudes ante el consumo de alcohol
(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-08) Rodríguez Sánchez, Irene Liliana; Ortega Arcos, Wagner Enrique
This research is based on the scientific study of the impact of audiovisual media on alcohol consumption by university students in the city of Ambato. Communication will always be the starting point of social relationships because, even without wanting to communicate, they do so from their physical manifestations. Here is the importance of delivering a good message and knowing how to understand it, accept it or discard it. The consumption of alcohol is a custom rooted in the Ecuadorian culture. The worldview of our ancestors certainly gives rise to this attitude, but few means are those that seek a change of mentality in the face of this product that destroys the social nucleus, human integrity and often causes death. To give an adequate treatment to the object of study, the research process was developed with the bibliographic review of documents related to the subject, as well as the survey technique was defined with its instrument, the online questionnaire to approach the study subjects and establish the perceptions of alcohol consumption and the use of audiovisuals in order to make youth aware of taking care of health and changing the social situation. As a result, a substantial change was obtained from the initial concept and attitude from acceptance of alcohol consumption to a significant rejection of this product.