Browsing by Author "Reyes Córdova, Carlos Fabián"

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    La comunicación visual y su influencia en la prevención del consumo de drogas en los estudiantes de bachillerato de la cuidad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-11) Reyes Córdova, Carlos Fabián; Cabrera Yaguana, Diego René
    In Ambato the consumption of drugs in young people has increased over time, this social problem is affecting considerably in the performance of young people both in the academic part and in the physical part. Therefore, the research project is based on the implementation of communication strategies with the purpose of informing young people about the problems associated with the use of these substances through messages. Once we were able to investigate the causes and consequences, as the main cause that leads the young person to ingest this type of substances is social pressure, we live in a world where the bad is good, many of these young people choose to use drugs to be accepted in a certain group, coming from disordered families is another cause that young people seek refuge in drugs, based on these causes we can find many that as a main consequence we have addiction to this type of substance, many of these young people when they are already With this problem they choose to go to crime to obtain these substances since they do not have a stable economic status. The research has focused on information dissemination techniques for a correct positioning of messages that help prevent the student from resorting to these substances, correct handling of information, color, plans, typography will help students to be more informed about The problems that cause drug use will help them to become aware and think about whether what they are going to do is good or bad for their health. After doing the research, the development of communication strategies could be proposed, which consists of strategies to inform young people the different problems that drug use has and that they are remembered over time. Regarding the methodology part, surveys were carried out to students of the Educational Unit "Guayaquil" who are studying the baccalaureate level, these students are included from 15 years to 17 years old and the interviews made to the administrative personnel of the DESE department as well as To the teaching staff, all these data obtained by the collection techniques previously mentioned helped to formulate the proposal. The creation of the project has a great contribution to society, since it seeks to prevent many young people from heading for the use of drugs through communication strategies that are useful when transmitting messages to the public.