Browsing by Author "Ortiz Toscano, Lizeth Alexandra"

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    Comunicación institucional y la imagen corporativa del gobierno Autónomo Parroquial rural de Totoras
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Ortiz Toscano, Lizeth Alexandra; Tamayo Maldonado, Alex Rodrigo
    The Autonomous Decentralized Parochial Rural Government of Totoras is an entity of Public Law, with political, administrative and financial autonomy, has as main objective the achievement of the welfare of the community of Totoras, through the satisfaction of the collective needs derived from the parish. Therefore, this research focuses on meeting one of the objectives of the entity with the elaboration of a Communication Plan; this Plan contains new communication strategies, which are followed through a set of activities in the medium and long term, with the purpose of improving the corporate image of the Rural Parish of Totoras. Also this Communication Plan allows the communication developed by the entity to respond to professional criteria, a methodology and a strategic approach and that is not simply a series of disjointed actions. Thus, this research contains general strategies that address key issues that contribute to the implementation of coherent and effective policies. In this order, the Parochial Government must assume its role, that is to follow up this document through effective and strategic actions, as this will allow the institution to improve its corporate image, allowing different audiences and stakeholders to identify it and at the same time clearly conceive the works and activities that the Parochial Government carries out for the benefit of the community.