Browsing by Author "Naranjo Castillo, Edith Alejandra"

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    Modelo de gestión para elevar el desempeño laboral de la Empresa Marco's S.A., de la ciudad de Ambato
    (2010) Naranjo Castillo, Edith Alejandra
    La presente investigación está realizada en la empresa Productos Lácteos Marco's de la ciudad de Píllaro, al ser una empresa Pyme posicionada en un mercado con gran competencia de empresas de tamaños similares así como de grandes empresas que abarcan el mercado del país con sus productos, la eficiencia de su principal activo que es el recurso humano se hace completamente necesaria para generar un crecimiento sostenido en un mercado donde la demanda de los productos se inclina hacia su calidad y costo. Ninguna empresa genera resultados si no cuenta con un recurso humano productivo, la importancia de adoptar el desarrollo de competencias como uno de los factores principales para que exista competitividad empresarial es fundamental ya que quien tiene competencia profesional, quien dispone de los conocimientos, destrezas y aptitudes necesarios para ejercer una profesión, pueden resolver los problemas profesionales de forma autónoma y flexible, está capacitado para colaborar en su entorno profesional y en la organización del trabajo.
  • No Thumbnail Available
    Item
    Riesgo y rendimiento en la empresa familiar y no familiar, un estudio comparativo en las empresas manufactureras de la provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Dirección de Posgrado, 2017-07) Naranjo Castillo, Edith Alejandra; DT - Coba Molina, Edisson Marcelo
    This research focused on the study of risk and performance in family and nonfamily businesses, a comparative study in the manufacturing companies of the province of Tungurahua. For its realization it was important to know the scenario where the familiar and unfamiliar companies are developed both at their macro, meso and micro level; And a critical analysis of the problems of this sector, through a tree of problems could identify the causes and effects of the same, with this information was justified the need and the creation of the objectives for the research that will serve As north. The research variables were based on a theoretical framework with theoretical sources of scientific articles and authors of books that allowed to associate variables for the formulation of the hypothesis: Non-family companies have lower irrigation and higher yields than non-family companies. Manufacturing sector of the province of Tungurahua. The verification of the hypothesis was made through the Quantitative and Qualitative methodology, using a field and bibliographic modality with an exploratory and descriptive level based on the use of observation cards, with the data obtained was performed Comparative study between family and non-family businesses, with which the hypothesis was verified. With the analysis and interpretation of results, not only was the silver hypothesis tested, but also the conclusions and recommendations were generated. Subsequently, the proposal is presented: "Self-evaluation model of financial risks directed at family companies in the manufacturing sector of the province of Tungurahua", which was based on bibliographical sources, detailing the methodology as well as the evaluation of three companies in the sector.