Browsing by Author "León Monje, Mireya Elizabeth"

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    Diseño del indumento ejecutivo femenino como reflejo de valores empresariales e identidad corporativa
    (2016) León Monje, Mireya Elizabeth; Paredes Morales, María Cristina
    The integrating project developed by my authorship is a project of entrepreneurship that offers an innovative service to the public and private companies that have specific requirements on the design of clothing, since over time the clothing market actually doesn’t satisfy completely this requirement, which creates an opportunity to provide to potential customers a new product that, through the research and application of knowledge has been achieved with this proposal. This new proposal will be submitted to has as one of their primary goals create a modern brand in the market, aimed at the female audience that gives you high standards of quality, that will give him comfort and exclusivity in each garment and that gives them a new sense of belonging to the institution in which they work. In addition to being a service directed to the executive women is a benefit that is heading toward the companies that have had to be content with the clothing of dress that is not appropriate to their needs but that is limited to the contribution of dressmakers, tailors or seamstresses who don’t specialize in provide a unique service that analyze their needs and find an appropriate solution to the shortcomings of design in their work clothes. In the textile area, specifically the executive clothing in the locality is evidence low development of design proposals to bid on the business sector. The current offer is directed XXII only to the patronage of costumes and clothing with the typical tailor style, without a business analysis, which reflects the values and corporate identity, which creates a prevailing need in the companies that see it as a primary focus of its development the use of clothing among their employees, especially in large companies that have the resources but do not hold its identity to the society. There was a deep research about the aspects necessary for the formation of the product through the delineation of goals that will succeed in ensuring the quality, design and construction of the same. A survey was also conducted to know the target market to which we will potentially