Browsing by Author "López Pérez, Joselyn Rosario"

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    Comunicación digital para el servicio social enfocado en el intercambio de medicina
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) López Pérez, Joselyn Rosario; Herdoíza Mancheno, Franklin Germánico
    Digital communication has revolutionized the way we connect and share information in all areas of life, including social service. In particular, medicine exchange has benefited from numerous digital tools available today. This executive summary focuses on the thesis topic "Digital communication for social service focused on the exchange of medicine." The main objective of this research is to analyze how digital communication can improve the exchange of medicine in the field of social service. Firstly, the main digital tools that could be used in the exchange of medicine are examined, especially the social network Facebook. This tool provides efficient channels to connect with the community, social service organizations, and patients, facilitating the transfer of knowledge and the need for medical resources. In addition, the benefits of digital communication in social service are analyzed. These include quick access to updated information, the possibility of collaboration with the Ambateño community, and the creation of support networks among patients. For this process, it was necessary to apply a mixed methodology, that is, a quantitative and qualitative approach, for which it was required to obtain information through surveys and interviews, thus allowing us to know how Facebook users seek to share and exchange medicine, in such a way. So, this study allowed a large percentage of the Ambateño community to benefit, thus demonstrating the great relationship between digital communication and social service