Browsing by Author "Jiménez Estrella, Paulo Jiménez"

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    La ilustración como herramienta de prevención de violencia intrafamiliar en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-01) Jiménez Estrella, Paulo Jiménez; Fabara Sánchez, Fernando Rodrigo
    The search for a connection that will show the illustration as a tool of prevention in intrafamily violence in Ambato city, has induced a research based on objectives set out and based on the two variables. Currently the city of Ambato is immersed in a problem of intrafamily violence, a large number of complaints are carried out each year and the numbers are only increasing. Using a method of awareness different from those already established in the city will create an impact that may be favorable in orther to create a culture of prevention in intrafamily violence. Accordengly, the present investigation shows as a result the development of communication strategies that show the future consequences of witnessing abuse in home during childhood. This material will be disseminated in digital media. KEYWORDS: