Browsing by Author "Ibarra Grefa, Lesly Jhaela"

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    La construcción del enemigo en la protesta social en el Ecuador: Caso paralización de octubre 2019
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Ibarra Grefa, Lesly Jhaela; Tamayo Rodríguez, Alicia Paulina
    Social protests in Ecuador are a representation of social struggle and resistance to the events that a country is going through, that is, they are a channel through which people can express their claims, demands, disagreements or annoyances. These protests are spread through media that inform society and communicate the facts. In October 2019, social protests in Ecuador occurred in response to economic measures implemented by President Lenin Moreno, known as the “economic package.” Within these measures were economic adjustments that negatively affected the most vulnerable sectors. vulnerable members of Ecuadorian society as workers and indigenous people. These protests stood out due to their massive intensity with demonstrations throughout the country, which were accompanied by violent clashes, repression by the authorities and, as a consequence, injuries and deaths. In this research, the role of journalism and the construction of the enemy during the October 2019 strike in Ecuador and the role that is developed are studied, all through the qualitative analysis of media discourses, discursive strategies and the impact of the construction. of the enemy in public perception through the decoding of 50 journalistic notes from the traditional media Ecuavisa and the digital media scoops. This research is part of the research project Neoliberal discourse in Ecuadorian journalism: racism in social protest 2019 -2022, which is carried out by teachers of the communication career of the Faculty of Jurisprudence and Social Sciences