Browsing by Author "Guamán Sinchiguano, Wilson Alcídes"

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    Las redes sociales y la comunicación en situaciones de emergencia en el área urbana del cantón Baños de Agua Santa de la Provincia de Tungurahua
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017) Guamán Sinchiguano, Wilson Alcídes; Chicaiza Morales, Miguel Ángel
    ABSTRACT This paper investigates the role of social networks and communication in emergency situations in the urban area of Cantón Baños in the province of Tungurahua. Tools that are now considered as new media, including some experts, say that they surpass traditional media such as TV, radio or print media thanks to its utilities. In recent years, social networks have developed a constant interest in establishing strategies in the management of emergency situations, allowing interaction between citizens, communities and relief agencies. Communication, in its most basic concept, "is the process by which we transmit and receive data, ideas, opinions to achieve understanding and action" (FUAM, 2012). However, these technologies have developed new ways of carrying out this activity, now not only information and information is received, also interacts with it or shared with millions of people in a few seconds. It seeks to take advantage of these characteristics in order to effectively manage the resources needed to face an emergency. An emergency situation is an unpredictable event that requires action; Before, during and after in order to minimize material and human damages. Social networks allow us to be informed at all stages of the event by providing support for the exchange, processing, storage and dissemination of information. Facebook, Twitter, Instagram, Watsapp and other networks that offer speed in the messages represent advantages or disadvantages to any type of emergencies depending on their use, being this skeleton of analysis in the present research work.