Browsing by Author "Guamán Rea, Jessica Estefanía"

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    La ilustración como aporte al fortalecimiento de la cultura indígena de Tomabela
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-01) Guamán Rea, Jessica Estefanía; Fabara Sánchez, Fernando Rodrigo
    The present project of investigation is related with the studio of the diferent techniques of illustration with the purpose to give to know the characteristies about cultural identify of Tomabela town to the young people between fourteen and sixteen years old, focus in the strengthening of the indigenous culture to guarantee the survival in the future generations. The need for the realization of this project was born from the factors that influence in the lost of cultural indentify of Tomabela, the scase material that exists is not suitable for young people because is an old book aimed at the adult sector, beside lacks images what makes a boring and tired reading, even within that book there is not much information about culture which does not allow to appreciate several relevant aspects of said culture. Also in the different educative units there is not enough cultural information reasons be-cause people don’t know about Tomabela culture so that the personal contribution of young people in being lost. Through the application of method and different techniques of investigation is given a solution to the problem by means of interviews application to experts in the theme and the application of surveys to teachers and public objective that they are students the neces-saries information was obtained of this culture, with them is given to know the creation of a illustrated printed book that will allow to make know the characteristics of Tomabela culture. This project offers a pleasant reading thank to the desing of this book also will succeed in awakening the interest for the reading thak to the content that it will have, their form and colors will wake up the imagination of the students and will be like a material of help to rescue the cultural values that little by little are disappearing.