Browsing by Author "Granda Jácome, Jhonatan Marcelo"

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    Deformación lingüística provocada por el uso de la red social tiktok en jóvenes de entre 14 a 17 años.
    (Universidad Tecnica de Ambato,Magíster en Comunicación, 2022-10-28) Granda Jácome, Jhonatan Marcelo; Tamayo Rodríguez, Alicia Paulina
    Linguistic resources have currently been exposed to various aspects of variation from an adverse level; due to the cultural, social and communicative evolution by the groups of speakers, the order and structure of the codes, contexts and principles of formal expression, have been drastically transformed, losing meaning and literary aesthetics. Thus, one of the problems for the presence of this linguistic deformation is the use of technology, through electronic devices (tablets, cell phones, laptops and the Internet), which has caused an expressive change without the presence of a grammatical structure, since this does not have established rules that protect the Castilian language in a certain way. Teenagers’ users between 14 and 17 years old present communicative, grammatical, orthographic and literary problems regarding the phenomenon of the deformation of their mother tongue and all the elements that compose it (orality and writing), due to various components such as family environment, social, academic or cultural development and virtual interconnection for the online communication process, as well as obtaining information through social networks, when emitting or receiving content with linguistic problems, all these factors together can become repetitive, even more so in their communicative aspects at the oral or written level, since they abbreviate words, use symbols or emoticons to express their ideas immediately. In this sense, one of the social networks that includes the largest number of young users at an international level is TikTok, who freely and without any restriction use said platform not only for entertainment, but rather as a resource for communicative expression, which that exposes them to unfavorable circumstances such as psycho- emotional alteration, loss of interpersonal relationships, dependence on mobile devices, adaptation to trends from idioms, adoption of slang and publications with inappropriate vocabulary.
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    El uso del lenguaje en el econtenido de Enchufetv y el vocabulario en niños de 7 a 12 años del barrio San Antonio 1 del Cantón Salcedo
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-06) Granda Jácome, Jhonatan Marcelo; Viteri Torres, Walter Francisco
    Nowadays digital platforms and social networks are so important in the broadcasting and Exchange of information for everybody, it focuses a huge impact in users, YouTube is global source of information due to the structure that it is made is so persuasive with everybody that uses theirs contents, anti t is a big advantages to other services of communication. The kind of production that made EnchufeTV for broadcasting on YouTube, does not have any filter of content, it makes more popular through the people, in this page lot of people visit it and it generates lot of money for EnchufeTV, the vision of people in new technological trends makes the expansion of EnchufeTV to a global level, without focus in the negattive aspects on verbal and physics messages that children get through EnchufeTV Channel. Parents don´t know and don´t control what their children see on the net the kind content that YouTube can show, sometimes can be find good content and sometimes waste content and little children learn good and bad things that affect their brains and their psycho-emotional development, all this through channels like EnchufeTv. Nowadays new online generations does not have enough cultural, educational linguistic offers, as a result of their training from the beginning to the end point of issuing content with assertive and appropriate messages to social strong topics. Most of digital channels in the YouTube platform do not developed efficient communicative elements for broadcasting, because they seek to focus on gains in the number of followers and visualizations, all of this is thinking in the global Hispanic child audience. The approval of children under 12 years old to the kind of content that is explicit which lacks tools for their social training, unconsciously they assume that everything transmitted is natural and that causes a negative action inside and outside the home. The purpose of this project is designing an alternative channel to EnchufeTV in order to develop the same kind of audiovisual content, but from the linguistic are that create messages that show respect and show a structured appropriate language.