Browsing by Author "Espinoza Parra, Geovanna Karina"

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    La comunicación organizacional y la difusión de la información pública en el Gobierno Autónomo descentralizado Municipal del Cantón Patate
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-06) Espinoza Parra, Geovanna Karina; Viteri Torres, Walter Francisco
    Organizational communication over time has become a Latent in institutions, and even if its name is made present by the very fact of belonging to an organization, often has not been considered as a relevant element until a problem of communication in the organization in relation to the external public. The methodology used for the preparation of this project is qualitative. Based on the documentary research, a survey was carried out on both GAD officials and villagers. With the results obtained, the respective statistical tables were designed with the analyzes and interpretations. This is why the project implemented aims to indicate that communication, and in this case organizational communication, is an important factor that directs the relationships between internal and external elements of the entities, that is, between employees of the institution and local people. In general terms, the dissemination of public information has a lot to do with the strategies that are implemented within the communication department to reach the population of the Patate canton, taking into account each of the settlers and their situation, as well as the places And age.