Browsing by Author "Cobo Carrasco, Paúl Alejandro"

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    Creación de una línea de vestir, utilizando textiles ancestrales de las Comunidades Indígenas de la provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-09) Cobo Carrasco, Paúl Alejandro; Mancheno Saá, Marcelo Javier
    The company "O ∙∙ Glan" is incorporated and established in the city of Ambato, sector Ficoa, its name was retaken as a brand that at the moment is recognized at the local and national level thanks to its trajectory in manufacturing Of clothing, it is planned to create a line of clothing in Denim Stretch jackets, tight to the torso, with long sleeves, flaps and pockets, open in front and pants that will feature traits with characteristics of rural ethnic groups in the region, Sierra Centro. For this reason, the current "Entrepreneurship Project" has focused on increasing the income of the Company "O ∙∙ Glan", and creating a line of denim Stretch dress with ancestral characteristics, clothing that seek to excel in the local and national market. Data from the target market are made up of the economically active population between the ages of 19 and 34. According to the surveys applied and analysis based on financial economic indicators, it is established that the project is feasible and profitable because there is demand and supply of resources. The result of the investigation is projected to: "CREATING A LINE OF CLOTHING USING ANCESTRAL TEXTILES OF THE INDIGENOUS COMMUNITIES OF THE PROVINCE OF TUNGURAHUA", with the vision of commercializing a new product and thus recover their participation in the Ecuadorian market.