Browsing by Author "Castañeda Cobo, Roberto Carlos"

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    Creación de una empresa de producción y comercialización de productos alimenticios especializados para diabéticos
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2018-04) Castañeda Cobo, Roberto Carlos; Peñaherrera Zambrano, Santiago Xavier
    The projected company will be dedicated to the production and commercialization of specialized food products for diabetics, with services adjusted to their nutritional requirements in quality, freshness, compliance and a competitive price in the market; In turn, it will offer and disseminate information on nutrition and health to diabetics, thus promoting the generation of awareness among people suffering from this disease and the community in general. For this reason, the present project of entrepreneurship focuses on improving the quality of life of people suffering from diabetes through compliance with the nutritional requirements of the disease, feeling confidence in the company and the product as a main ally in their daily diet healthy. According to the field investigation carried out through surveys directed at the population of 381 people, the first question was applied, and 65% of 249 state that they do not suffer from any type of diabetes, while 35% of 132 they declare that if they present some type of diabetes, in view of this study, only the frequency of people suffering from diabetes was determined, and it was established that the project is feasible and profitable to position the brand in the mind of the consumer The result of this study focuses on the creation of a company with the purpose of implementing a food industry that produces and commercializes consumer products for diabetics only, under the name of "Zambo EMPANED".