Browsing by Author "Arias Proaño, Paola Vanessa"

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    Creación de una empresa comercializadora de té a base de canela, jengibre, cardamomo, té negro, pimienta y clavo de olor en la ciudad de Ambato”
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-04) Arias Proaño, Paola Vanessa; Teneda Llerena, William Fabián
    This job of entrepreneurship is focused on the feasibility and viability of producing and marketing a nutritious drink wich is made of tapioca and low in sugar, this will benefit a large group of people. This is sweetened with sucralose, and people with some type of diabetes can also consume this drink as it doesn’t damage our health. For that reason this entrepreneurship contributes to the objectives of “The National Plan of Good Living”, specifically with the objective #10, to promote the transformation of the productive matrix as it promotes and encourages national prodcution, generating innovative ideas embodied in quality products or services guaranteeing consumation at a national level and productivity and profitability of the company. The analysis that forms this business plan is base on real and current data of the country, taking as a main factor the high index of people with diabetes in the country and in the locality. It was possible to identify the target market as well as the distribution channels suitable for the marketing of the drink. The financing of the Project comes purely from the owner of the Enterprise since it has the necessary resources to start this Project once its facility has been demostrated.