Estrategia publicitaria para el sector carrocero de la provincia de Tungurahua

Abstract

This research work is focused on "Advertising strategies for the bodybuilder sector of the province of Tungurahua" As a first aspect we have the definition of the problem, which is based on the reality of the bodybuilder sector of the province of Tungurahua, later we have the objectives of the research, which details the overall objective and specific objectives. Next we have the theoretical basis, which takes the criteria and opinions of several authors who have developed studies concerning our research, aspect that helps to support the present research work, then we have the methodology in which the methods are defined theoretical and empirical studies that were used in the present study, we later have the results of the investigation through the application of a survey to the owners of the carcass companies in the province of Tungurahua. Consequently we have the conclusions and recommendations for which a systematic analysis of the surveys was carried out in order to give possible solutions and finally the bibliography of the research is detailed in the same that details the sources of the investigation.