La importación de autos y su impacto en el mercado informal de venta de autos usados en la feria de Ambato.

Abstract

From years ago, the Ecuadorian market in the automotive field has had a special boom in terms of marketing of used vehicles due to the demand that the community has developed in the acquisition of this type of vehicle. In the city of Ambato, one of the most important cities of the country and accounts for second largest vehicle fleet, the sale of light vehicles and medium-duty is performed in two ways: new and used. The marketing line used car has great appeal, since the same new car dealers have a division for used vehicles. Many people who bought a car should sell for many reasons, whether they have been unable to meet the payments, improve about brands or year of production, or other needs, constituting this a good marketing opportunity and gain money for merchants, evidently with care and to avoid legal problems by acquiring and then selling. Key words: Sale, cars, market committee, change