Marketing 2.0 y el Turismo en el Centro Turístico Quillán del cantón Píllaro.

Abstract

Quillán the resort is dedicated to providing tourist services offering a variety of activities and places to enjoy in the midst of nature. It is for this reason that the present research project has focused on undertaking a comprehensive analysis of internal and external environment in order to develop strategies for digital communication to enable it to improve the quality of life of the inhabitants of the sector. The results obtained in the field research applied to customers, indicate that it is important to address issues such as the relationship of tourism and marketing through social networks, so it is necessary to use new technologies to position the Resort Quillán in the tourism market. To end the research proposal is focused on design and establish a marketing plan 2.0 based on communication strategies that will enable the company to generate high-value content for the user and that it can interact with the Quillán Resort, allowing offer daily information to the market, because it is a digital tool to attract customers and prospects, for it has posted images of where the different social networks, the main Facebook, Twitter and YouTube, so the Quillán Resort have greater influx of tourists and to improve the quality of life for service providers.