Desarrollo de un Sistema de información de marketing y la relación en las decisiones de compra de potenciales clientes de la inmobiliaria ARCOSA , en el cantón Ambato

Abstract

ARCOSA Real State is a company that is located in the city of Ambato which is dedicated to providing services of any legal proceedings in real estate and also lies an end to the buying and selling houses, land and apartments, from three decades, during which time he has seen the introduction and growth stages, is currently in the stage of maturity, therefore it is essential to make strategic to successfully maintain its position in the market shares ago. It is for this reason that the present research, has focused on an analysis of internal and external business environment, in order to develop an Information System Marketing, aimed at attracting potential customers in the city of Ambato. After reviewing the surveys that were conducted in this research project could identify who our customers prefer goods at a good price, the advertising medium by which the host has more ARCOSA Real Estate is the press because it is the most used by our potential customers. In short, the objective of the Marketing Information System is to have a complete analysis of customers, to establish a close relationship with potential customers, allowing their needs and maintain service evolution.