Aplicación móvil multiplataforma con tecnología de realidad virtual, para fomentar el turismo vivencial en la isla Santa Cruz-Galápagos

Abstract

Currently, mobile devices play an essential role in everyday life in general. Within the framework of the health emergency, the tourism sector in Galapagos found itself in need of offering its products and/or services in an innovative way, which is why surveys were applied in March to 267 tourist servers and 383 tourists. subscribed to the Galapagos Ocean Safaris S.A.S. agency, obtaining that 34% of servers mentioned the importance of promoting tourism through virtual reality technology and 41% considered that implementing a mobile application would help promote their products and/or services, while, 0.7% of tourists mentioned the lack of information through mobile applications and 37.24% considered that an application would improve their tourist experience during their stay on the island. In this context. this project emphasizes the development of a multiplatform mobile application with virtual reality technology, to promote experiential tourism on Santa Cruz Island. Likewise, to give continuity in the agile management of the project. a hybrid methodology between XP and Mobile-D was used, which facilitated its development, relying on the use of technologies such as Flutter and Unity together with their programming languages Dart and C# respectively. In short, the software was implemented, and the TAM model was applied, obtaining that approximately 89% of the actors involved are satisfied with the promotion of experiential tourism, since it is highly favored judging by historical data established in the aforementioned surveys.