Proyecto de factibilidad para la implementación de una microempresa procesadora de helados de crema de leche con edulcorante en el cantón Ambato

Abstract

The feasibility project to produce milk cream ice cream with sweetener in the Ambato canton, aims to determine its viability, considering four fundamental aspects of analysis: market study, technical study, organizational study, and economic-financial study. The market study made it possible to determine the acceptability of the product among potential consumers in the urban area of the Ambato canton, their purchasing tendencies, and their preferences in terms of flavor and presentation. On the other hand, through the technical study, the best formulation was established using a sensory analysis, the appropriate technology was selected to produce ice cream and a plant design of the microenterprise was made, taking into consideration the stipulations of the current regulations in the country. In the organizational study, the mission, vision, policies, and identity of the microenterprise were developed, and a simple hierarchical organization chart was drawn up detailing the roles and professional profile that each of the workers must fulfill. Finally, the economic-financial study evaluated the economic viability for the implementation of the microenterprise processing ice cream in the Ambato canton over a period of five years, calculating the total investment value required to start the project and financial indicators such as: equilibrium point (EP), Net Present Value (NPV), Internal Rate of Return (IRR), Investment Recovery Period (PRI), and the profitability on the investment (ROI).