Implementación de un chatbot para la atención y resolución de inquietudes turísticas en la ciudad de Baños de Agua Santa

Abstract

Artificial Intelligence (AI) has established itself as a technology that, when applied strategically, benefits human beings in different areas. Of course, digital marketing and services are no exception. Progress in AI, ranging from content processing to simple and effective communication, has led to the development of new applications, including chatbots, which automate repetitive tasks. These allow automating repetitive tasks, providing information, and answering customer questions at any time, allowing better customer service.This project aims to develop a virtual chatbot for tourism focused on answering the main questions about tourist attractions in Baños de Agua Santa city. In this project, the installation of Rasa, the creation of stories, rules, and configuration of the model, as well as the training and deployment of the chatbot will be carried out. At the end of the project, the chatbot will be able to answer frequently asked questions and provide relevant information to users efficiently. The developed chatbot can understand 282 user intentions considered in this project and respond through 30 custom actions towards the presentation of tourist attraction information classified by categories. As a result, 98% was obtained in the rating of classification intentions, and a satisfactory level of users interaction through the chatbot was 87%