Estudio de factibilidad para la creación de una microempresa, dedicada a la elaboración de cerveza artesanal de fermentación alta, saborizada con café orgánico (Coffea arabica) y envasado con Carbonatación forzada, en el cantón Quito, provincia de Pichincha - Ecuador

Abstract

This feasibility project for the implementation of a microenterprise, dedicated to the elaboration of high fermentation artisan beer, flavored with organic coffee (Coffea arabica) and bottled with forced carbonation in the Quito canton, Pichincha province, was based on the realization of a market, technical, organizational and financial study. In the market analysis, the supply and demand were identified based on the surveys applied to a population of the city of Quito with an age range of 18 to 64 years, which indicated interest in the product. The best developed formulation contains 15 percent Arabica coffee infusion and the product complies with the physicochemical and microbiological parameters established by INEN 2262. The brewery will be located in the city of Quito and will have qualified personnel to allow adequate production. Finally, the economic study will extend that an initial investment of USD 154,251.29 is required and with indicators of NET Present Value (VAN) of USD 214,833.87, with an Internal Rate of Return (IRR) of a percentage of 30 percent, a payback period (PRI) of 3.61 years and a return on investment (ROI) of 382 percent.