Proyecto de factibilidad para la creación de una microempresa para la producción de buñuelos de horno en la ciudad de Pelileo, provincia de Tungurahua

Abstract

The present feasibility project made it possible to know the feasibility of the creation of DELIANA, a microenterprise in charge of making oven fritters, with a traditional recipe, in the city of Pelileo province of Tungurahua, carrying out four fundamental analyses, the market, technical, organizational and financial study. The market study made it possible to know if potential consumers are interested in the acquisition of oven fritters, determining a favorable reception of the product in the city of Ambato. Through the technical study, the best formulation for the production of oven fritters was determined by incorporating a preservative, without affecting the traditional flavor of them, the equipment was determined, the number of necessary operators, for a daily production of 900 containers of the product, the most suitable packaging and label, as well as the location of the microenterprise and design of the plant considering criteria of Good Manufacturing Practices. In the organizational structure, the identity of the DELIANA company, the business philosophy, the hierarchical order and the functions of each of the collaborators were established, which will be fundamental for the proper functioning of the microenterprise. Finally, the financial study was carried out in which the investment necessary for the creation of the microenterprise, the retail price, the equilibrium point and financial indicators such as Net Current Value, Internal Rate of Return, Investment Recovery Period, Return on Investment and Profitability were determined.