Proyecto de factibilidad para la implementación de una microempresa productora de yogurt bebible saborizado con pulpa de mora en la ciudad de Latacunga

Abstract

The present project allows us to determine the feasibility of implementing a micro-enterprise to produce flavored drinkable yogurt with blackberry pulp in the Latacunga canton, through a feasibility study based on four study parameters: market analysis, technical study, administrative-organizational study, and financial study. The objective of the project is to introduce to the commercial market a line of dairy products such as yogurt drinks flavored with fruit pulp as an option to reduce the use of artificial flavorings and colorings that are used as chemical additives that can be harmful to the consumer's health because they cause side effects. The consumption of the product tries to be included in the target market as a strategy that is focused on the nutrition of the buyer, through the acquisition and introduction of yogurt to their daily diet. The market study determined the preferences and forms of consumption of the selected segment. The technical study identified the production capacity, process technology, and distribution of the plant, which is in the Latacunga canton, parish of Ignacio Flores. The administrative study established a hierarchical organizational structure with a solid business philosophy, consolidating Lácteos Tapia S.A. as a microenterprise dedicated to the production of quality dairy products. Finally, the economic analysis determined the feasibility and profitability of the project by applying a financial matrix where financial indicators such as VAN, PRI, TIR, ROI and break-even point (BEP) were obtained over a 5-year period.