Estrategias publicitarias como recurso para incrementar el índice de ventas de empresas PYMES productoras de jeans en el Tambo – Pelileo

Abstract

The developed project aims to identify advertising strategies that play a different factor when selling against the competition, adapting to the requirements of the target audience with audiovisual material that creates a new user experience and thus increase the sales rate of companies.

Pelileo, with great industrial history in the field of denim, contributes to economic, productive, and labor development, becoming one of the most representative industries of Tungurahua and the country, among the companies with better textile development in the SME industry are Avitus, NathStaz, LipStar, Dakey and Norvund, industries that are representative and based on a market study the impact of new technologies in the way of advertising and selling a product is visualized, since the production market has undergone a significant evolution in the last two years due to the effect of the pandemic.