El diseño editorial como herramienta para la implementación de medidas en el cuidado de las mascotas durante la pandemia en zonas urbanas de la ciudad de Ambato

Abstract

Currently, society is going through a series of events that have generated a series of problems that have impeded social coexistence, people have mainly been affected by a pandemic that seems to have no near end, it has forced us to remain confined in our Homes together with our family and pets, during this pandemic the most vulnerable have been identified as: children, the elderly, but why have not pets been considered vulnerable subjects? This project focuses on giving greater importance to the pets we have at home, which always require our attention and depend on us to meet their needs and have a good quality of life. The first part of the project is focused on the bibliographic investigation of whether domestic animals can become infected or become infected with COVID-19, addressing this problem is the use of Editorial Design supported by Graphic Design and Visual Communication, as study resources. Developing an analysis, the research generated the result of informational and awareness raising digital editorial products, combining the use of images, typography and colors, as potential communication resources for the development of proposals.