Gestión empresarial del clúster textil y confecciones durante la época de pandemia en el periodo marzo 2020 a marzo 2021

Abstract

The purpose of this research work is to define the strategies in the processes of planning, product design/development, production and marketing implemented by the small and micro enterprises of the Textile and Confection cluster in the city of Ambato during the period March 2020 - March 2021. It starts from two variables, the technical variable, to understand the structural basis of small and medium enterprises, whose concepts will allow glimpsing strategies that strengthen them during the pandemic, from issues of administrative management, productive technical structure, marketing and marketing, the social variable, referring to the textile and clothing cluster. The research approach is qualitative-quantitative, whose basic modality is supported by a bibliographic and field documentary research. The level or type of research is descriptive and exploratory. The techniques used are: bibliographic compilation and the interview, from which an analysis is made supported by the triangulation of data to establish the behavior of the hypothesis.