Historia vestimentaria del punk y su influencia de la cultura urbana de la ciudad de Ambato

Abstract

The following research "CLOTHING HISTORY OF PUNK AND ITS INFLUENCE IN THE URBAN CULTURE OF THE CITY OF AMBATO" begins with the recognition of the problem as a scarce investigation of the influence of punk in ambatonian fashion. Reason why it is considered that the citizens have an erroneous perception of the people who are members of the punk movement or people who like to use this style. The research presents the clothing history of the punk movement from its origins in England and the United States to its arrival in Ecuador and other Latin American countries, showing its symbolic garments and its symbology, as well as its ideology and the importance of self-management to express its message. On the other hand, exhibits the influence it has on fashion design and how great designers and fashion houses have seen punk as an inspiration, as well as how this movement can be used in the design of accessories. Through qualitative research by conducting interviews with fashion designers and members of the punk movement in the city of Ambato, in addition to the realization of direct observation sheets, it was determined that Ambato fashion is influenced by the punk movement and that the accessories inspired by them can be accepted in our market.