Análisis del consumo de alimentos agroecológicos y su relación con la alimentación saludable enfocado a los productores de la organización PACAT y consumidores de la feria Pachano en Tungurahua – Ambato

Abstract

The agroecological production model allows the use of ancestral techniques to improve agricultural production processes. Doing this it influences different aspects such as social, cultural, economic and even health of the people. The foods derived from this activity are made without the application of agrochemicals that can be harmful to the body, which makes them a very attractive product to improve the quality of life, change traditional production models and take care of the environment. The analysis of this research was carried out by applying surveys aimed at producers and consumers in order to determine the socioeconomic factors that are related to the demand for agroecological foods, identify aspects that influence consumption and the difference in the preference of food that exists in both groups evaluated. It was determined that the main socioeconomic factor that influences the consumption of agroecological products is the level of education since people with a bachelor's degree and third level consume a higher percentage of this type of food. The eating habits of producers and consumers differ from each other, influencing the presence of diseases. Overweight is the disease mainly suffered by producers, while in consumers it is hypertension. The results show that they should use better promotion techniques for these types of products to encourage healthy eating, strengthen the local economy and take care of the environment.