Manejo de plataformas virtuales y producción de contenido audiovisual del Gobierno autónomo descentralizado Parroquial Santa Rosa

Abstract

Decentralized Autonomous Governments need to use the new technologies like tools to develop a more effective, efficient and timely way of making communication and spreading information to people. The approach of communicative strategies optimizes the handling of virtual platforms just as the production process of audiovisual content with the purpose of helping the members of the public institutions to strengthen the relation with their towns or public target. For the reasons exposed the present investigative work seeks to reinforce the aspects of communication, audiovisual pre-production, production and post-production; the handling of social networks, websites, interaction with the internauts and the content publication planning in the Santa Rosa`s Decentralized Autonomous Government. The project consists of six chapters where were studied different topics which helped to identify the weaknesses and strengths of the current situation and to set the importance of finding solutions to the existing problems. Based on the information collected, I make a proposal which contains a strategic communicative plan that guides the authorities of the institution to create a communicative environment through the correct use of the internet in the parish.