La publicidad como mecanismo en la difusión de la gastronomía tradicional tungurahuense en la ciudad de Ambato

Abstract

The consequent research project has as objective and purpose to know about the problem of foreign influence in the identity of the traditional cuisine of Ambato, through its most notable channels such as: globalization and terms related to it, to know about the situation at its broadest levels such as the Latin American international situation, in our country, until it focuses on the town of Tungurahua and consequently, it is possible to determine the contribution of advertising through the investigation of advertising strategies in the dissemination of traditional cuisine in Ambato, through the use of a methodology of bibliographic and field research to collect priority data on the population through surveys in the locality and interviews with professionals of the subject who have experience in traditional gastronomy and advertising, with which an interpretation can then be made of his behavior in order to develop relevant conclusions for future research and provide a solution as a contribution, consistent, in order to promote the consumption of local cuisine of Ambato through advertising strategies organized in a campaign aimed at society in context more current and providing attractive solutions to a more influential audience.