Estudio de factibilidad para la instalación de una micro empresa procesadora de frutas confitadas en el cantón Ambato

Abstract

The feasibility was determined for the installation of a micro processing company of candied fruits through a market study, technical study, administrative study and financial evaluation. In the market study, the potential demand for the product in the Metropolitan District of Quito was determined. The daily production capacity of the micro company is 200 units of 250 g. In the technical study, the production process to be used in the elaboration of the candied fruit mix, the design of the label and the type of packaging was established. The shelf life of the product, which is 2 years, was also determined. In the administrative study, the mission and vision of the micro company, personnel requirement and the functions of each one of the positions were identified, based on this the organizational structure of the micro company was established. In the financial analysis, an TIR of 86,36 percent was determined; VAN of 8 561,85 dollars; equilibrium point that will be reached when surpassing the sales equivalent to 94 875,49 dollars; the cost benefit ratio is 1,4; RF of 89,78 percent; PRI of 2,2 years and an ROI of 85,43 percent. This analysis allowed to determine the feasibility of the project and the profitability of the investment.