Estrategias de Diferenciación para el sector turístico

Abstract

The "Eco-Turistic Quinlata" Complex is dedicated to offering package tour services, accommodation, spa and sports activities, is in the market for 8 years in which it has gone through the introduction stage, is currently growing although it already has positioning in a large part of the market for which it is important to contribute with differentiation strategies that help the growth and expansion of the market. It is for this reason that the present research work has focused on carrying out differentiation strategies in order to help not only the company but have a benefit at the Canton level, thus creating sources of employment, social recognition and economic benefits for all parties involved. The data obtained through the surveys applied to tourists show us that there is a shortage of promotion and publicity about tourism in the Canton, by applying what is planned, it is expected to have better results and greater positioning in the market. Thus the proposal of the research helped me to identify the ignorance of the tourists about the place, for which the application of the strategies solves the advertising problem and thus determines a wide tourist offer that generates economic and social benefits.